Sneaker company Converse has a fun little sideline going: Rounding up musical artists and getting them to record a song together to advertise Converse. They already recruited Best Coast, Kid Cudi, and Vampire Weekend's Rostam Batmanglij to record the track All Summer.
Most recently, Converse has launched a new campaign celebrating music from the UK. They're kicking things off with the house-inflected track Didn't Know What Love Was, which features former New Order frontman Bernard Sumner, Hot Chip co-leaders Alexis Taylor and Joe Goddard, and dance duo Hot City.
2011 we'll get another of these UK-centric Converse tracks, this time from Blur's Graham Coxon, singer-songwriter Paloma Faith, and Bill Ryder-Jones, former guitarist for the Coral.
Source: Pitchfork
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